We Are a local award winning family-run bUSINESS specialising in DESIGNER bridal gowns and bridesmaids dresses

Peggy Doherty established The Bridal Showroom over 35 years ago and has built a well known, respected and trusted bridal shop in the heart of the city.  For years The Bridal Showroom have travelled the world to bring top designer names in international bridal fashion to the doorstep of our local brides. 

Over the years, we have won the Local Women /Ulster Bank Business Award for Best Business Growth in 2014 and the 2017 N.Ireland Wedding Awards regional winner of "Wedding Boutique of the Year 2017" and the same award in 2019 and we are finalists for the 2020 awards. With a team of experienced Bridal Consultants & the largest range of designer dresses in the North West, we have everything to inspire you in creating your look for your wedding day.






We stock designer bridal gowns including Sottero and Midgley, Sophia Tolli, Romantica of Devon, Sincerity by Justin Alexander, Modeca, Demetrios/Cosmobella and Enchanting by Mon Cheri.

As well as Off-The-Peg gowns by Ian Stuart, pictured with Peggy and Sharon, Allure Women, Alexia Designs, Galaxy New York as well as the above.

For your bridesmaids, we are stockists of the True Bridesmaids and Richard Designs dresses. 

We also have Off-The-Peg bridesmaids by Alexia Designs as well as the above.